You’re currently capped at 30 percent margins because you’re selling hours, not...

https://www.deltabookmarks.win/seo-retainers-usually-cap-your-profit-margins-at-30-percent-no-matter-how-well

You’re currently capped at 30 percent margins because you’re selling hours, not assets. Treat your agency like a lab by turning your internal workflows into software. You’ll stop trading time for money and start hitting 70 percent margins.