When negative content pops up, your gut reaction is to fire back. Don't....

https://blogfreely.net/neasalnfbo/how-do-i-decide-who-on-my-team-owns-the-response-to-harmful-content

When negative content pops up, your gut reaction is to fire back. Don't. Reacting defensively rarely wins, and it often creates the drama that hurts your reputation and revenue