What does Gen Z use instead of Google A look at the TikTok search engine

https://medium.com/@terryhutchins/what-gen-z-uses-instead-of-google-and-why-its-messing-with-my-seo-brain-a-bit-149f07827690

TikTok’s search engine is shaking up SEO by prioritizing visual and trending content over traditional web links. Explore how understanding TikTok’s search functionality can give marketers an edge in reaching Gen Z with fresh SEO tactics.