Treat ecommerce marketing as a connected system, not a stack of separate...

https://www.play-bookmarks.win/treat-ecommerce-marketing-as-a-connected-system-not-a-stack-of-separate

Treat ecommerce marketing as a connected system, not a stack of separate campaigns. This article shows how your offer, channels, and customer follow-up work together—and how to track the results through AOV, CAC, conversion rate, and repeat purchase rate