This article looks at ecommerce marketing as a connected system, not a list of...

https://isabellasbrilliantcolumn.lucialpiazzale.com/retention-marketing-ideas-that-don-t-rely-on-constant-discounts

This article looks at ecommerce marketing as a connected system, not a list of separate campaigns. It explains how to link customer acquisition, the site experience, and follow-up so each part supports the next