Short brand names work better in digital gaming because they fit neatly in...

https://wiki-view.win/index.php/Why_a_Short_Name_Can_Still_Fail_If_the_Interface_and_Tone_Are_Messy

Short brand names work better in digital gaming because they fit neatly in mobile headers and icons, making them easy to spot and remember. Players can say them quickly and find them fast in searches