Rank tracking is obsolete. With AI Overviews pushing European click-through...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is obsolete. With AI Overviews pushing European click-through rates down by nearly 30%, obsessing over blue links is a liability. We are shifting to AI visibility tracking to capture zero-click value