Rank tracking is obsolete because AI Overviews are fundamentally changing how...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is obsolete because AI Overviews are fundamentally changing how users find information. In Europe, we are seeing a 30% drop in click-through rates as more searches turn into zero-click results. You don't need pretty PDFs delivered late