Rank tracking is broken. In the EU, AI Overviews trigger a 30% CTR drop while...

https://blogfreely.net/murciajpvo/what-is-faii-ai-and-what-does-it-actually-track

Rank tracking is broken. In the EU, AI Overviews trigger a 30% CTR drop while fueling the rise of zero-click searches. We must stop chasing blue links and focus on AI visibility. This requires live dashboards and schema-first content to feed LLMs directly