Personalization is no longer a nice-to-have—it’s how digital experiences work....

https://wiki-cable.win/index.php/Why_Do_Platforms_Invest_So_Much_in_Personalization_Technology%3F

Personalization is no longer a nice-to-have—it’s how digital experiences work. From streaming services that know your next binge, to retail apps suggesting what you actually want, tailored content boosts ease and satisfaction