Passive viewing is fading as digital platforms prioritise active engagement....

https://dlf-ne.org/the-social-engine-why-community-interaction-is-the-key-to-digital-stickiness/

Passive viewing is fading as digital platforms prioritise active engagement. Entertainment is becoming a two-way street where we demand agency. By using live chat to foster community and smart recommendation engines to curate feeds, apps keep us hooked