He Gets Us states it is not aligned with a particular denomination, while urging people to explore the story of Jesus.
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The campaign’s messaging encourages reflection on Jesus’ story, inviting people regardless of their current faith stance.
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By using TV, billboards, social media, and large events, He Gets Us aims to bring the conversation about Jesus to more people.
He Gets Us has used major televised events, including the Super Bowl, to invite people to consider Jesus and explore his relevance.