Why technical decision-makers at mid-market to enterprise retailers who’ve been burned by inflexible coupon tools before struggle to trust new promotion platforms
https://wiki-legion.win/index.php/How_Mid-Market_Retailers_Fix_Coupon_Chaos_with_MACH:_A_7-Part_Technical_Playbook
When a promotion fails on peak day, the board notices revenue; engineering notices outages; marketing notices missed goals. A history of rigid coupon and promotion tools leaves technical decision-makers (TDs) deeply wary