Negative search results can damage your brand, but fighting them loudly often...

https://charlie-wiki.win/index.php/How_Do_I_Tell_if_a_Negative_Result_Is_Getting_SEO_Fuel_From_New_Links%3F

Negative search results can damage your brand, but fighting them loudly often makes the problem worse. Instead of drawing attention, start with a quiet audit to map out exactly what shows up for your name