How 3B+ Coupons Delivered by CodeBroker Rewrote the Rules on Modular vs All-in-One Architecture

https://www.tool-bookmarks.win/what-if-everything-you-knew-about-metadata-synchronization-third-party-integration-data-and-attribute-mapping-was-wrong

When a Retail CIO Sent Millions of Coupons Overnight: Elena's Story Elena was a retail CIO who had spent the last five years stitching together marketing systems: CRM, ad platforms, POS, and a fragile homegrown coupon engine