Dealing with inaccurate or damaging search results is often a matter of...

https://www.apu-bookmarks.win/dealing-with-damaging-search-results-can-feel-overwhelming-but-you-have-1

Dealing with inaccurate or damaging search results is often a matter of technical cleanup. A common approach is suppression where we push down negative links by building high-quality, positive content that ranks higher