Customer experience plays a key role in keeping users engaged with digital...

https://research-wiki.win/index.php/Why_Predictable_Interfaces_Matter_for_Trust:_Building_Growth_Through_Consistency_and_User_Confidence

Customer experience plays a key role in keeping users engaged with digital platforms. When onboarding is simple and quick—like cutting out unnecessary steps—new users can start using the product right away without frustration