Changing your SaaS pricing often means weighing a 31% drop in conversion...

https://wiki-velo.win/index.php/How_Can_Revenue_Go_Up_If_Conversions_Go_Down%3F_Unpacking_the_Revenue_Lift_Puzzle

Changing your SaaS pricing often means weighing a 31% drop in conversion against a 22% lift in revenue. It’s a tough balancing act that many teams face